Our philosophy has only winners. From start to finish in the value chain, everyone gets their fair share, from farmer to final consumer. Farmers at the beginning of the chain get paid a premium on top of the regular price of their product, and in the process we work together wherever possible to build a better future locally. We are choosy about our partners – after all, our philosophies must be a match – and we also ensure fair products at fair prices for our customers and end consumers.

Through this philosophy, we build solid value chains with partners with whom we create Fair Treat stories together. Below are some examples of these Fair Treat stories where people and the environment are central.